Nationwide Building Society has dipped into its £50 million venture fund to take an undisclosed stake in app-based donations startup Percent.

Percent offers users a card-linked app with the opportunity to donate a percentage of their spending at participating retailers to their chosen charity or local good cause. 

The Percent app, which has an initial focus on students and young people, is being rolled out in cities across the UK and has so far signed up over 1000 retail brands, including Byron, Zizzi’s and Franco Manca.

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